Shah Rukh to feature in wildlife conservation campaign

Shah Rukh Khan will be seen in a wildlife conservation awareness campaign shortly. Sanskara Development Trust, along with the Asian Conservation Awareness Programme (ACAP) / WildAid, will launch a national educational awareness campaign on wildlife conservation. The campaign is a multi–media education and awareness campaign that aims to protect the future of the world's endangered wildlife by drastically reducing consumer demand for endangered species parts and products. With the support of the Indian Broadcasting Foundation (IBF), the campaign will run on leading television networks like Doordarshan, National Geographic, Discovery/Animal Planet, CNN IBN, NDTV, India TV, among others. The Airports Authority of India (AAI), Ministry of Civil Aviation, and Parliamentarians in India have also supported the campaign that will start with the broadcast of superstar Shah Rukh Khan's message across all international and domestic airports. Shah Rukh highlights the challenges faced by forest guards in protecting India's wildlife in his message, "……… he is our nation's unsung hero - the Indian Forest Guard. He is a real life hero because he does this to save the jungle, and the animals that live there. ……. Day in and day out, he is matching wits & battling powerful enemies - wildlife poachers & timber smugglers, and he is willing to lay down his life for this".